Post or account mode
Use views for one post, followers for the whole account.
Analytics • Free
Engagement Rate Calculator
Turn likes, comments and shares into the one number brands actually ask for.
Enter your numbers
Fill in views for a per-post rate, or followers for an account rate.
Add views or followers to see your rate.
How it works
- 1
Open your analytics
Grab likes, comments, shares and views from the post.
- 2
Type them in
The result updates as you type — no submit button.
- 3
Compare
Check the rating and track it across your posts.
Numbers you can put in a media kit
Instant math
Updates on every keystroke.
Plain rating
We tell you what the number means.
Standard formula
The same one agencies use.
No sign-up
Nothing saved, nothing sent.
Free
Use it before every pitch.
Frequently asked questions
Which formula do you use?
Engagement rate = (likes + comments + shares) divided by views, times 100. When you leave views empty we divide by followers instead.
What is a good TikTok engagement rate?
Under 3% is low, 3-6% is solid, and above 9% is excellent for most niches.
Do saves count?
TikTok does not publish saves on every post, so the standard formula uses likes, comments and shares.